From paddock and production line to the people who buy.
For growers, food and beverage producers, wineries and agribusiness suppliers. We build the brand and the sales channels, direct, wholesale and export, and the systems that keep orders and customers organised.
What usually gets in the way
Selling beyond the farm gate
Direct, wholesale and export each need different marketing, and few teams have time for all three.
The story isn't told
Provenance, quality and people are what buyers care about, and they rarely make it onto the website.
Orders by phone and email
Wholesale orders, customer details and stock levels live in inboxes and spreadsheets.
Marketing and systems, run as one.
Brand and provenance
Content, photography direction and video that show where it comes from and who makes it.
Direct-to-consumer
Online store, subscriptions, email and paid social.
Trade and wholesale marketing
Product sheets, trade pages and outreach to retailers, restaurants and distributors.
Ordering portals
Simple online ordering for trade customers, connected to stock and invoicing.
Search and AI visibility
Be found when buyers look for producers like you.
Sales reporting
Channel, product and customer performance in one place.
Where AI helps
- Turning harvest, production and product notes into stories and content
- Drafting trade pitches and product sheets
- Answering wholesale customers' questions about range, pricing and availability
- Spotting order patterns to help plan production
Rules we work within
- Food Standards Code rules on labelling, nutrition and health claims
- Country-of-origin labelling
- Alcohol marketing codes for wine, beer and spirits
- Australian Consumer Law on provenance and quality claims
We're marketers and technologists, not lawyers. When something needs legal advice, we'll tell you.
Where to start
Producers usually start on Growth. Brands selling direct and wholesale at scale fit Department.
What agribusiness & food businesses ask us
Can you help with export marketing?
We build the content, materials and digital channels export buyers expect. For export regulations and market entry, we work alongside your existing advisers.
Do you do photography?
We plan and direct content with you and produce what we can from your footage. Shoot days are available as a quoted add-on.
Can we take trade orders online?
Yes. We can set up an ordering portal for trade customers that connects to your stock and invoicing.
Let's look at your business from above.
A 30-minute strategy call, at no cost. You'll get a straight answer on whether we're the right fit.