Make the sales side as precise as the shop floor.
For manufacturers, engineering firms and industrial suppliers. We help you win more of the right B2B work, and use AI and better systems to cut the admin around quoting, orders and service.
What usually gets in the way
Quotes that take days
Estimating relies on a few experienced people, so response times stretch and work goes elsewhere.
Sales runs on spreadsheets
Customer and distributor relationships live in inboxes and personal contacts, not a shared system.
Hard to find online
Engineers and buyers research suppliers before they call, and most industrial websites don't answer their questions.
Marketing and systems, run as one.
B2B lead generation
Search, LinkedIn and account-based campaigns aimed at the industries and roles that buy from you.
Technical content and search
Capability, product and application pages that engineers can find, trust and share.
Quoting tools
Structured quote requests and AI-assisted estimating support that shortens turnaround.
CRM for key accounts
One view of customers, distributors, quotes and follow-ups, instead of individual inboxes.
Product knowledge assistants
An internal assistant that answers questions from your manuals, specifications and past jobs.
Commercial dashboards
Pipeline, quotes, win rates and margins in one view.
Where AI helps
- Pulling details from drawings, emails and RFQs into a quote-ready brief
- Drafting quotes, proposals and technical responses for review
- Answering staff and distributor questions from manuals and specifications
- Turning job records into case studies and capability content
Rules we work within
- Australian Consumer Law for product and performance claims
- Country-of-origin and "Australian made" claims
- Security and access controls for customer and supplier data
- Privacy Act obligations for customer contacts
We're marketers and technologists, not lawyers. When something needs legal advice, we'll tell you.
Services that matter most here
- AI assistants & knowledge systemsRole-specific AI assistants that answer from your own documents, cite the source and respect permissions. Built on Microsoft 365, Google or a custom stack.
- AI strategy & roadmapsAn AI roadmap built on evidence: nine lenses, a do-nothing baseline, confidence-labelled estimates and a Now/Next/Later plan your board can act on.
- Business process automationAutomate intake, quoting, follow-up, onboarding and reporting across the systems you already use. Measured in hours released, with people on exceptions.
- Custom CRM developmentA CRM built around your pipeline, accounts, quoting and service history, with AI that drafts follow-ups and does the data entry. Owned by you, not rented.
- Reporting & dashboardsOne source of truth for finance, sales, marketing and operations: agreed definitions, automated data pipelines and AI commentary that explains the numbers.
Where to start
Most manufacturers fit Department for marketing. Quoting tools and assistants are scoped as AI and systems work.
What manufacturing & industrial businesses ask us
We sell through distributors. Does marketing still matter?
Yes. Engineers and buyers research before they call. We make sure they find you, understand your capabilities and know who to contact, and we support distributors with content and leads.
Can AI help with quoting?
Often. We look at how quotes are built today, then design tools that gather the details and draft the quote, leaving the judgement to your estimators.
Will this work with our ERP?
Within what your ERP allows, yes. We look at the data and integrations available first, and design around them.
Let's look at your business from above.
A 30-minute strategy call, at no cost. You'll get a straight answer on whether we're the right fit.