We look at how your business wins customers and gets work done, find where time, capability and money are being lost, then design and build the AI, platforms and marketing that fix it.
Advertising, website, CRM, inbox, team and reporting are usually owned by different people and suppliers. The value leaks in the gaps between them. Select a point on the map to see where, and what we'd build.
Capture
Leads arrive by form, phone and email, but only some reach the CRM, and fewer have a clear next step. Follow-up depends on who remembers.
What we build
One pipeline for every enquiry, automatic acknowledgements and reminders, and fields that show source, value and stage.
Most businesses buy marketing, software and AI from different people, then wonder why nothing connects. We design them together, so a lead from a campaign becomes a record, a reply, a booking and a number on the dashboard without anyone re-keying it.
AI business systems are assistants, automations and data connections that do specific work inside an organisation: drafting a quote from an RFQ email, answering staff questions from the policy manual, chasing overdue paperwork, compiling the weekly report. Unlike a standalone chat tool, they are connected to your own documents and platforms, governed by clear rules, and measured by the capacity they release.
A custom business platform is software built around one organisation's workflows, data and commercial model, rather than a generic product configured to fit. It usually combines a CRM, client portal, reporting and integrations on one data model. The business owns the code and data, controls the roadmap, and pays for hosting and care instead of per-user licences.
Growth marketing is marketing run as one connected, measured system rather than a set of separate channels. Search, AI search, paid media, content, the website and email share one plan, one set of tracking and one CRM, and each is judged by the revenue it contributes, not by clicks or impressions. Budget then moves toward whatever produces booked work.
The Altitude Diagnostic is a paid, senior-led engagement that examines your business across nine lenses. You get a short board-level readout: where the highest-value opportunities are, what to do about each, in what order, and what to deliberately leave alone.
We model each opportunity three ways (as it is now, as it will be if nothing changes, and as it could be) and label every estimate with how confident we are in it.
Nine lenses
Every recommendation resolves to one of nine moves
Building is one move of nine. We're not looking for things to build.
Six worked examples take a realistic organisation through the Diagnostic: the findings, the moves, the system we'd build, the stages and the arithmetic. They're illustrations, not client stories, so you can judge how we think before you talk to us.
Not technology for its own sake. We look at where time goes each week, then design the assistants, automation and platforms that give it back, with governance and security built in from the start.
We're building our own operations the same way, including an AI inbox-triage system and a custom finance platform.
The same five waypoints whether we're fixing a reporting gap or replacing a platform. Each stage ends with something you can use, and a decision about whether to go further.
A 30-minute call, then a short brief: your goals, constraints and where you think the problem is.
Interviews, systems and data review across the nine lenses. A prioritised opportunity portfolio with the economics.
The system on paper first: process, data, screens, integrations, governance and the measures we'll use.
Shipped in stages, tested with your team, with training and documentation. You own your data and your accounts.
Monthly care and optimisation: we measure what changed, fix what didn't, and decide the next move together.
The fundamentals are the same everywhere. The rules, systems and buying behaviour are not, from Ahpra advertising rules to distributor networks. See all industries
Free tools that give you a useful answer on screen. No email needed to see your result.
Practical, sourced articles on AI, systems, marketing and AI search. All insights
GEO explained: how Google AI Overviews, ChatGPT, Copilot and Perplexity choose sources, what is documented versus guesswork, and a practical GEO checklist.
9 min readWhere role-specific AI assistants help staff, where they don't, how search over your own documents works, and a safe 30-60-90 day plan to get started.
8 min readWhen a custom CRM beats Salesforce, HubSpot or GoHighLevel, and when it doesn't: seven tests, a five-year TCO formula and a worked break-even example.
9 min readWithin 30 days of starting, your tracking is verified, your brand knowledge base is built and your first campaign is live. If we miss that for reasons within our control, we credit 50% of your second month.
Founding clients, closes 18 December 2026
The first five clients to sign by 18 December 2026 have the setup fee waived on Department and Department+ (6-month term), or 50% off setup on Foundation and Growth. When five places are taken, the offer closes.
We're a marketing, AI and business systems partner based in Geelong. We find where a business is losing time, capability and money, then design and build what fixes it: AI assistants and automation, custom platforms such as CRMs, portals and dashboards, and growth marketing run as a monthly department.
Mostly established organisations, often around $10 million in revenue or more, with several teams, a stack of software that doesn't quite connect and more work than people. We also work with ambitious smaller businesses with complex operations. We work across twelve industries, from healthcare and dental to manufacturing, trades and not-for-profits.
The Marketing Department starts at $1,999 a month plus GST, with Growth at $3,999, Department at $6,999 and Department+ from $9,999, each with a one-off setup fee. AI, systems and platform work is scoped individually, usually after a Diagnostic, because the right answer depends on what we find. See pricing.
No. Every recommendation is one of nine moves, and building is only one of them. Often the right answer is to improve or integrate what you have, buy a proven product, or leave something alone. We build when it clearly beats the alternatives.
Yes, and we're open about it. AI handles research, drafting, monitoring and reporting, which is why we can deliver more for the fee. A person sets the strategy and approves every public asset before it goes live, and client data is only used in tools with business terms that keep it out of model training.
No. We're based in Geelong and often meet clients in Geelong and Melbourne, but most work happens online and we work with businesses anywhere in Australia.
A 30-minute strategy call, at no cost. You'll come away with a clearer view of where your marketing and systems are losing value, whether or not we work together.
