Enrolments, and the systems behind them.
For independent schools, registered training organisations, colleges and training providers. We attract the right students, guide them to enrol and take the manual work out of admissions.
What usually gets in the way
Decisions with many voices
Students, parents and employers all have a say, and each needs different information.
Admissions by hand
Enquiries, applications, documents and follow-up handled manually, often in peak periods.
Competing on more than price
Comparison sites make every course look the same.
Marketing and systems, run as one.
Enrolment campaigns
Search, social and email campaigns timed to intakes and decision cycles.
Course and program pages
Clear outcomes, entry requirements, costs and timetables, written for people, search and AI answers.
Enquiry-to-enrolment automation
Fast replies, reminders, document requests and nudges at each step.
Open days and events
Promotion, registration and follow-up that turns attendance into applications.
Admissions assistants
AI that answers course and application questions from approved information and hands complex cases to staff.
Enrolment reporting
Enquiries, applications, offers and enrolments by source and program.
Where AI helps
- Answering course and application questions around the clock
- Drafting personalised follow-up for students and parents
- Producing course content for different audiences
- Summarising enquiry trends for program planning
Rules we work within
- Accurate, factual marketing under ASQA's standards for registered training organisations
- No guarantees of employment or outcomes
- Privacy obligations for student data, including minors
- Spam Act consent for prospective-student email and SMS
We're marketers and technologists, not lawyers. When something needs legal advice, we'll tell you.
Services that matter most here
- AI assistants & knowledge systemsRole-specific AI assistants that answer from your own documents, cite the source and respect permissions. Built on Microsoft 365, Google or a custom stack.
- AI governance & implementationAI governance for Australian businesses: a use policy, approved tools, data rules and human oversight, informed by OAIC and National AI Centre guidance.
- AI-augmented workforceHelp your existing team do more valuable work with AI: role-based training, approved tools, prompt libraries and adoption tracking. Capacity, not cuts.
- Paid mediaGoogle, Meta, LinkedIn and YouTube ads managed to booked revenue, with CRM sales sent back to the platforms. Spend paid direct to them, never marked up.
- Platform replacementThinking of leaving Salesforce, HubSpot or GoHighLevel? Compare 3 to 5 year cost of ownership, then migrate in stages with parallel running and training.
- Websites & digital experienceFast, accessible, hand-coded websites built to convert, with forms wired to your CRM and consent-aware analytics. Landing-page sprints from $2,500.
Where to start
Most education providers fit Department. Large multi-campus providers suit Department+.
What education & training businesses ask us
Do you work with student management systems?
Within what each system allows, yes. We connect enquiries and applications so follow-up is timely and reporting runs from enquiry to enrolment.
Can AI answer course questions accurately?
Yes, when it works only from your approved course information and hands anything uncertain to a person. That's how we set it up.
Can you help with international students?
We can build the content and journeys. For education agent networks and visa requirements, we work alongside your existing partners.
Let's look at your business from above.
A 30-minute strategy call, at no cost. You'll get a straight answer on whether we're the right fit.