Can AI search find you, and trust what it finds?

Each of your services has its own page that explains, in plain words, what it is and who it's for.

Your pages answer the questions buyers commonly ask, directly and near the top.

Your business name, address and phone number are identical on your website, Google Business Profile and directories.

You use the same names for your services everywhere you describe them.

Your site uses schema markup, such as Organization, LocalBusiness, Service or FAQ.

You've checked it with Google's Rich Results Test or Search Console, and there are no errors.

Articles and advice show who wrote them and why that person or team is qualified.

Your About page explains who you are, where you operate and why you're credible.

You have recent reviews on Google or reputable industry sites.

Other reputable websites mention or link to you: associations, partners, local press.

You publish original material, such as data, frameworks, guides or worked examples.

Claims on your site are specific and supported, rather than general superlatives.

Your site loads quickly on mobile, and search crawlers aren't blocked from your key pages.

You have an XML sitemap and your important pages show as indexed in Search Console.

Your key pages have been reviewed or updated in the last 12 months.

You cover the questions buyers ask before they're ready to buy, not only your services.